Read more at:
Despite strong interest among IT leaders in M365 Copilot, uptake remains at an early stage. Most customers are still in pilot projects or have deployed the tool to a small subset of employees as they grapple with challenges around data governance, user adoption, and uncertain value. The lower price could ease some of those concerns for small and mid-size businesses (SMBs).
“It’s a smart move by Microsoft to price Copilot aggressively at $21 for SMBs, primarily because their smaller budgets mean it softens the ROI measurement headache,” said Mike Leone, practice director, Data, Analytics & AI, at Omdia.
“While big enterprises justified the $30 investment by sinking resources into projects just to prove its value (or frankly, just paid and hoped for the best), the math simplifies dramatically for an SMB.”
