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Race to become the AI-native foundation for enterprises
The expansion of Horizon’s capabilities aligns with Snowflake’s continued efforts to outpace rivals in garnering more data and analytics workloads buoyed by the demand for AI-driven applications and agents.
“Snowflake knows that the battle for AI workloads will be won in metadata, lineage, and trust, not raw storage. Horizon Catalog is a strong foundation, but Select Star brings what Snowflake lacks today, real automated discovery, column level lineage, usage intelligence, and UX that reduces the grunt work data analysts still do,” said Phil Fersht, CEO of HFS Research.
“There is a clear market gap for full stack metadata intelligence that is deeply embedded in the platform, not bolted on. At the same time, Databricks keeps stretching the gap in governance and lineage with Unity Catalog. Snowflake knows it must respond with real acceleration,” Fersht said adding that the inorganic approach to acquiring these capabilities work well for Snowflake.
